🐾 About be good hooman™
A Brand with a Bark. A Mission with Meaning.
At be good hooman™, we believe being human isn’t about having two legs — it’s about having a heart. Our mission is simple: to inspire kindness, responsibility, and compassion toward the animals who share our homes, our planet, and our lives.
Born from a deep love of animals and a bold desire to speak up for those who can’t speak for themselves, be good hooman™ is more than a brand — it’s a movement. A daily reminder to live with intention, lead with empathy, and be the kind of hooman your dog already thinks you are. 🐶
We make unapologetically bold, purpose-driven designs that turn heads and spark change — one shirt, mug, sticker, or tail wag at a time.
🐕 Meet the Face Behind the Phrase
Say hello to the dog.
Yes, that dog.
He’s sassy.
He’s wise.
And he’s watching how you treat animals. 👀
With a face as recognizable as his attitude, our be good hooman™ mascot is more than cute — he’s a furry little conscience in cartoon form. Think Garfield-level personality with a bark that says, “Kindness isn’t optional, Karen.”
Every time you see his face, let it remind you of what matters most: love, respect, and being a decent hooman to every creature — big, small, wild, or wagging.
🧭 Our Core Values
🐾 Compassion First
We treat all animals (and hoomans) with respect, love, and dignity. Always.
🗣️ Speak Up, Stand Tall
We don’t whisper about animal advocacy — we bark about it loud and clear.
🫶 Community of Kindness
We’re building a tribe of hoomans who care, show up, and give a damn.
✨ Purpose in Every Product
Our designs do more than decorate — they declare who you are and what you stand for.
💬 So, Why Be Good?
Because animals depend on us.
Because being kind is cool.
Because the world needs more humans who care.
And honestly?
Because the dog said so. 🐶